About Us

Brenda G. Mason, Ph.D. - President and Lead Consultant
With more than 20 years experience in applied research, Brenda Mason has developed expertise in both qualitative and quantitative methodologies. Mason's research skills have been shaped by a broad portfolio of proprietary research for companies in industries as diverse as:

  • financial services
  • media and entertainment
  • organizational development
  • health and wellness
  • advertising and education

Further, Mason has designed research and delivered reports and recommendations for senior executives in the areas of:

  • employee satisfaction
  • customer engagement
  • new product development
  • go-to-market strategies
  • business innovation
  • employee recruitment and retention
  • management and employee relations
  • competitive intelligence

brengale partners with experienced providers of qualitative and quantitative research data in order to tackle unique and diverse projects.  Our partners are experts in qualitative and quantitative data gathering and we are experts in data analysis and reporting.  Together, we work to provide clients with superior quality for a reasonable investment.

  • iTracks (www.itracks.com):  Conducts online surveys, focus groups, online discussion boards, and mobile research with innovative capabilities.  Also maximizes social media as a research tool through Twitter chats and discussions. (Qualitative)

  • American Directions Research Group (www.adg-research.com):Provides bilingual (English and Spanish) survey research capabilities via telephone, and online modalities.  In business since 1986, ADRG gathers insights from customers, employees, clients and constituents. (Quantitative)