Services

Market Research
Understanding your market(s) depends on actionable research questions. brengale collaborates with clients to unpack particular issues that influence customer engagement in order to identify not only what to investigate, but how.  brengale can help to organize and analyze your existing consumer data to determine what additional research may be necessary to identify:

  • Why customers choose your product or service
  • Why customers did not choose your product or service
  • Why customers choose your competitor's offerings instead of yours
  • How customers use products or services
  • What customers want for the future of your product or service

Organizational Research
Internal customers are as important as external customers. In fact, internal customers can be agents of innovation and change that lead to marketable and profitable ideas. Maintaining open communications with internal customers can help stakeholders to tap into the insights and knowledge of employees that contribute to organizational growth and development.  Specifically, brengale collaborates with you to gather insights regarding:

  • Task understanding: Do employees understand...the tasks associated with their roles?  How their work intersects with other contributors and departments?  How their work contributes to the greater organizational mission?
  • Attitude orientation: How do employees view their work?  What is their committment?
  • Leadership interests and capabilities: What is the leadership interest and potential of individual contributors?
  • Knowledge management and succession planning: How does your organization organize, and store important information about work processes and project management that is critical for business continuity?  How does your organization plan and manage for retirement of employees who have critical organizational knowledge?

Professional Writing and Editing Services
Inspired by years of transforming numerical data and published research into marketing and organizational narratives, brengale is well-poised to create compelling stories and content for your organization's marketing and outreach portfolio.  Partner with brengale to create:

  • Company/industry specific white papers
  • Newsletters
  • Marketing collateral
  • Advertising content and messaging